Branding Guidelines

Introduction

The aim of this guide is to clearly define why, how and when the Teman Communities logo is to be used across all internal and community collateral.

The Teman logo must be protected throughout its use across various forms of media i.e. In-house documentation, presentations, marketing, promotions, and advertising.
Consistency is the key to building strong brand awareness. Please follow these guidelines for the most effective expression of the Teman brand.

Basic Principles

All logos are specific, stylised graphic images that represent a brand or a company. To use the Teman logo correctly you first must understand the principles behind the logo. The Teman logo must remain unmodified to retain a powerful and consistent representation of the Teman brand. It is crucial that the logo is used correctly in its unmodified state. The Teman logo is comprised by two main design elements.

the visual element

The visual element refers to the icon that represents the friendship, connection and coming together as a community.

logotype

The logotype refers to the company name which is represented by a friendly, rounded typeface in lowercase.

Clearance Zone

Clear space defines the Teman logo from any surrounding text or graphical elements. This space allows the logo to stand on its own and create an effective visual impression. In cases where space is limited the minimum amount of clear space required is proportionate to the logo size. The minimum clear space is derived from the height of the letters in the logotype. Please refer to the example.

Typography

Teman Colour Palette

Dark Blue

Print
CMYK: 100.60.10.53
PANTONE 2955 C
PANTONE 2955 U

Web
RGB: 0.54.96
#003660

Mid Blue

Print
CMYK: 90.48.0.0
PANTONE 285 C
PANTONE 300 U

Web
RGB: 0.118.190
#0076be

Yellow

Print
CMYK: 0.19.89.0
PANTONE 123 C
PANTONE 128 U

Web
RGB: 255.206.52
#ffce34

The Rise WA Colour Palette

Neutral Blue

Print
CMYK: 83.39.15.13
PANTONE 2150 CP

Web
RGB: 25.117.158
#19759E

Dark Blue

Print
CMYK: 100.60.10.53
PANTONE 2955 C
PANTONE 2955 U

Web
RGB: 0.54.96
#003660

Bluey Grey

Print
CMYK: 33.12.17.0
PANTONE 2176 CP

Web
RGB: 171.198.203
#ABC6CB

Cream

Print
CMYK: 6.13.41.4
PANTONE 468 CP

Web
RGB: 234.213.151
#EAD597

Light Grey

Print
CMYK: 3.3.6.7
PANTONE WARM GRAY 1 CP

Web
RGB: 228.225.220
#E4E1DC

Lakeside WA Colour Palette

Dark Teal

Print
CMYK: 69.12.30.36
PANTONE 7475 CP

Web
RGB: 44.123.128
#2C7B80

Light Teal

Print
CMYK: 39.12.22.0
PANTONE 7464

Web
RGB: 157.193.194
#9DC1C2

Terracota

Print
CMYK: 10.46.48.5
PANTONE 2439 CP

Web
RGB: 213.145.121
#D59179

Teal

Print
CMYK: 47.4.16.16
PANTONE 5493 CP

Web
RGB: 113.174.183
#71AEB7

Khaki

Print
CMYK: 26.20.40.0
PANTONE 2323 CP

Web
RGB: 192.188.159
#C0BC9F

Bluestone NSW Colour Palette

Yellow

Print
CMYK: 0.19.89.0
PANTONE 123 C

Web
RGB: 255.206.52
#FFCE34

Khaki

Print
CMYK: 26.20.40.0
PANTONE 2323 CP

Web
RGB: 192.188.159
#C0BC9F

Bright Orange

Print
CMYK: 0.68.96.0
PANTONE 165 CP

Web
RGB: 224.104.44
#E0682C

Orange

Print
CMYK: 4.51.84.21
PANTONE 7572 CP

Web
RGB: 194.119.52
#C27734

Ridge Estate NSW Colour Palette

Deep Green

Print
CMYK: 88.37.59.80
PANTONE 5467 CP

Web
RGB: 29.58.44
#1D3A2C

Khaki

Print
CMYK: 26.20.40.0
PANTONE 2323 CP

Web
RGB: 192.188.159
#C0BC9F

Mid Green

Print
CMYK: 52.16.52.54
PANTONE 5615 CP

Web
RGB: 69.99.79
#45634F

Bright Orange

Print
CMYK: 0.68.96.0
PANTONE 165 CP

Web
RGB: 224.104.44
#E0682C

Red

Print
CMYK: 0.100.43.43
PANTONE 1955 CP

Web
RGB: 152.0.59
#98003B

Rosedale NSW Colour Palette

Dark Green

Print
CMYK: 88.37.59.80
PANTONE 5467 CP

Web
RGB: 29.58.44
#1D3A2C

Mid Green

Print
CMYK: 52.16.52.54
PANTONE 5615 CP

Web
RGB: 69.99.79
#45634F

Light Green

Print
CMYK: 29.10.52.32
PANTONE 5773 CP

Web
RGB: 135.148.107
#87946B

Lighter Green

Print
CMYK: 37.9.28.13
PANTONE 5575 CP

Web
RGB: 144.177.167
#90B1A7

Dark Blue Purple

Print
CMYK: 100.95.0.0
PANTONE 2746 CP

Web
RGB: 36.81.132
#245184

Blue Purple

Print
CMYK: 81.70.0.0
PANTONE 2726 CP

Web
RGB: 66.101.153
#426599

Cream

Print
CMYK: 6.13.41.4
PANTONE 468 CP

Web
RGB: 234.213.151
#EAD597

The Vines NSW Colour Palette

Red

Print
CMYK: 0.100.43.43
PANTONE 1955 CP

Web
RGB: 152.0.59
#98003B

Orange

Print
CMYK: 4.51.84.21
PANTONE 7572 CP

Web
RGB: 194.119.52
#C27734

Red Orange

Print
CMYK: 3.90.65.28
PANTONE 1807 CP

Web
RGB: 176.46.60
#B02E3C

Brown

Print
CMYK: 54.67.72.83
PANTONE 4259 CP

Web
RGB: 37.20.10
#25140A

Fern Green

Print
CMYK: 40.23.43.10
PANTONE 4180 CP

Web
RGB: 146.159.139
#929F8B

Light Grey

Print
CMYK: 3.3.6.7
PANTONE Warm Gray 1 CP

Web
RGB: 228.225.220
#E4E1DC

Beacham QLD Colour Palette

Bluey Grey

Print
CMYK: 33.12.17.0
PANTONE 2176 CP

Web
RGB: 171.198.203
#ABC6CB

Dark Teal

Print
CMYK: 69.12.30.36
PANTONE 7475 CP

Web
RGB: 44.123.128
#2C7B80

Grass Green

Print
CMYK: 59.9.68.17
PANTONE 2264 CP

Web
RGB: 104.156.104
#689C68

Yellow

Print
CMYK: 0.19.89.0
PANTONE 123 C

Web
RGB: 255.206.52
#FFCE34

Teal

Print
CMYK: 47.4.16.16
PANTONE 5493 CP

Web
RGB: 113.174.183
#71AEB7

Cream

Print
CMYK: 6.13.41.4
PANTONE 468 CP

Web
RGB: 234.213.151
#EAD597

Fitzroy QLD Colour Palette

Orange

Print
CMYK: 4.51.84.21
PANTONE 7572 CP

Web
RGB: 194.119.52
#C27734

Cream

Print
CMYK: 6.13.41.4
PANTONE 468 CP

Web
RGB: 234.213.151
#EAD597

Red Orange

Print
CMYK: 3.90.65.28
PANTONE 1807 CP

Web
RGB: 176.46.60
#B02E3C

Mustard

Print
CMYK: 0.30.100.0
PANTONE 130 CP

Web
RGB: 253.185.19
#FDB913

Dark Teal

Print
CMYK: 69.12.30.36
PANTONE 7475 CP

Web
RGB: 44.123.128
#2C7B80

Highview QLD Colour Palette

Dark Blue

Print
CMYK: 100.60.10.53
PANTONE 2955 C
PANTONE 2955 U

Web
RGB: 0.54.96
#003660

Neutral Blue

Print
CMYK: 83.39.15.13
PANTONE 2150 CP

Web
RGB: 25.117.158
#19759E

Light Teal

Print
CMYK: 39.12.22.0
PANTONE 441 CP

Web
RGB: 157.193.194
#9DC1C2

Terracota

Print
CMYK: 10.46.48.5
PANTONE 2439 CP

Web
RGB: 213.145.121
#D59179

Light Grey

Print
CMYK: 3.3.6.7
PANTONE Warm Gray 1 CP

Web
RGB: 228.225.220
#E4E1DC

Teman Logo Variations

The Rise WA Logo Variations

Lakeside WA Logo Variations

Bluestone NSW Logo Variations

Ridge Estate NSW Logo Variations

Rosedale NSW Logo Variations

The Vines NSW Logo Variations

Beacham QLD Logo Variations

Fitzroy QLD Logo Variations

Highview QLD Logo Variations

Sizing Restrictions

Logo sizing has a direct impact on the legibility of the Teman logo. Consistency in sizing ensures uniformity/standardisation throughout all Teman branded material. Care must be taken when applying the Teman logo to printed and digital documents, the logo should never be overpowering (too large) nor should it be understated (too small).

In general, for print and web-based media the logo should appear at least 25mm wide. Exceptions to these size guidelines are limited to tradeshow exhibits, T-shirts, embroidery, fleet and factory/office signage.

Prohibited Logo Usage

Do not alter the colours, use only the colours specified in this guide

Do not use coloured backgrounds other than the colours specified in this guide

Do not place the logo on a busy background

Do not reverse the logo out of a background with insufficient contrast

Do not outline the logo

Do not alter the design or layout

Do not rotate the logo

Do not distort

Do not create patterns with the logo

Do not alter typography